{"product_id":"shawls-kullu-handloom-urj-shawl-kullu-handloom-women","title":"Urj Shawl | Kullu-craft Hand Woven Wool Shawl","description":"\u003cdiv class=\"markdown markdown-main-panel enable-updated-hr-color\" id=\"model-response-message-contentr_e3113b01798d297f\" aria-live=\"polite\" aria-busy=\"false\" dir=\"ltr\"\u003e\n\u003ch3 data-path-to-node=\"3\"\u003eThe Urj Kullu Shawl: Woven Energy\u003c\/h3\u003e\n\u003ch3 data-path-to-node=\"4\"\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"5\"\u003eA warm, handcrafted piece rooted in the ancient traditions, the \u003cb\u003eUrj Shawl\u003c\/b\u003e (meaning \"Energy\" and \"Strength\") brings together powerful warmth, fine wool, and vibrant heritage. Made for essential protection against mountain cold, it has a soft drape and substantial feel, offering comfort without bulk. Its solid-colored body provides an elegant canvas for the bold, contrasting \u003cb\u003egeometric borders, \u003c\/b\u003ea quiet strength designed to stand out and remain timeless. This isn't just a wrap. It's a statement of enduring Himalayan craft.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"6\"\u003e\u003cb\u003eWhy You’ll Love It\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-none\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e100% Pure Genuine Hand Woven. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e100% Pure Fine Wool. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eBeautiful Hand Woven Very Fine Embroidery \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eDesigned keeping in mind the changing fashion trends \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eExport Quality, Customer Satisfaction Guaranteed.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"8\"\u003e\n\u003cb\u003eHow to Style\u003c\/b\u003e \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-path-to-node=\"9,0,0\"\u003e\n\u003cb\u003eWith Kurta Sets:\u003c\/b\u003e Drape it evenly over both shoulders and secure it with a slim belt at the waist for a structured, polished look.\u003c\/li\u003e\n\u003cli data-path-to-node=\"9,1,0\"\u003e\n\u003cb\u003eWith Sarees:\u003c\/b\u003e Drape it over the back of one shoulder, letting the patterned border flow down your arm for a dramatic, minimal appearance.\u003c\/li\u003e\n\u003cli data-path-to-node=\"9,2,0\"\u003e\n\u003cb\u003eWith Indo-Western:\u003c\/b\u003e Use it as a vibrant cape, pinning the ends beneath your chin, and pair it with dark trousers and long boots for a chic winter outfit.\u003c\/li\u003e\n\u003cli data-path-to-node=\"9,3,0\"\u003e\n\u003cb\u003eEveryday Use:\u003c\/b\u003e Fold it into a thick band and wrap it loosely around the neck looks good, keeps you warm, and showcases the colours.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003c!----\u003e\u003c\/p\u003e","brand":"NIIRA CURATED AND CRAFTED PRIVATE LIMITED","offers":[{"title":"Default Title","offer_id":52536332517692,"sku":null,"price":5999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0860\/2458\/5532\/files\/Himalayankraft-Kullu-29-3-1-scaled_jpg_b4f5a979-6b30-40cb-b31e-98c75ca6d43f.webp?v=1765204676","url":"https:\/\/niira.co\/products\/shawls-kullu-handloom-urj-shawl-kullu-handloom-women","provider":"NIIRA","version":"1.0","type":"link"}